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Build with purpose, Grow with confidence
A practical course for new and early-stage business owners ready to lay solid foundations, avoid common pitfalls and take action with the right tools, support and strategy.
Invest in Yourself. Invest in Your Business.
Starting a business is more than just ticking boxes—it’s about building something that lasts. Start Right gives you the tools, guidance, and clarity to lay strong foundations, and connects you with a community of like-minded business owners through the SME Business Academy.
You’ll gain access to expert advice, practical templates, and peer support to keep learning and growing—because your tribe attracts your vibe, and business is better when you're not building it alone.
Cost: $265.00
June Intake
Enrolments Open: Monday 15 April 2025
Enrolments Close: Wednesday 15 May 2025 (midnight)
Live Launch Session: Monday 2 June 2025
Course Access Opens (Week 1): Monday 2 June 2025
Course Duration: 4 weeks (self-paced)
Community Access: 3 months from course start (June–August 2025)
The Small Business Challenge
Many small businesses start with passion but struggle due to a lack of foundational business knowledge. According to the Australian Bureau of Statistics (ABS), approximately 60% of small businesses fail within the first three years, often due to poor planning, inadequate financial management, and lack of market understanding.
Many new businesses fail not because they lack great ideas—but because they lack clear planning, financial literacy, and strategic foundations.
Start Right bridges this gap, equipping business owners with the knowledge, tools, and confidence to build a resilient and scalable business. It also challenges business owners and potential business owners to constructively identify and address issues that might be holding them back.
We believe that starting a business should be exciting, not overwhelming. The challenges of running a business—whether financial management, risk planning, or market positioning—shouldn’t hold back passionate entrepreneurs from success.
Why Start Right
The Start Right SME Business Academy is designed to equip aspiring and early-stage business owners with knowledge and skills to develop critical knowledge, tools, and confidence needed to launch and grow a sustainable business.
We specialise in helping Australian and Pacific Small to Medium Businesses and Not for Profit organisations build sustainable businesses.
The self paced online platform challenges you to commit to do the things you know need doing as well as provide a nurturing and collaborative environment to innovate and grow.
We work with organisations and associations to augment our online program with face to face - short term collaborative opportunities.
Start Right runs in quarterly intakes, so you’ll join a group of like-minded founders moving through the course at the same time.
Each cohort includes:
A Live Launch Session to kick off together
4 weeks of online, self-paced learning
12 Months access to all the course content and tools
3 months free in the Start Right Community
Weekly Q&A Drop in Sessions
Ready | Prepare your foundations
Get clear on what drives you, what you’re building, and whether you’re truly ready to take the leap.
What you will cover
Explore the realities of business ownership and what it really takes
Understand your motivators, strengths, and personal risk profile
Clarify your values, purpose and long-term vision
Complete a business readiness assessment to check your starting point
Set | Build with purpose
Put strong, simple systems in place so you can operate with confidence and focus on growth.
What you will cover
Identify the right business structure, licences and registrations.
Map your business model, identify key risks and compliance needs
Understand startup costs, build a working budget and set frameworks for ongoing management
Learn how to develop and protect your brand, content, and creations
Go | Run your race your way
Take intentional action, manage your energy, and build sustainable momentum for the road ahead.
What you will cover
Set realistic, aligned goals using simple and proven frameworks
Learn tips to manage time, focus, energy for mental and physical wellness and efficiency
Build sustainable habits and routines that support sustainability.
Create your 90-day action plan to guide your next steps with confidence
Step-by-Step Modules
Easy-to-follow, self-paced modules, guiding you through business fundamentals, strategic planning, financial management, and risk mitigation.
Each module provides clear, actionable insights, ensuring you build your business with confidence.
Tools & Templates
Comprehensive library of ready-to-use templates, checklists, and worksheets to help streamline business planning, goal setting, budgeting, and marketing strategies.
These tools provide a structured approach to working on your business while completing the course.
Real World Application
One of the challenges of being in business is knowing where to start and having time to work on your business not in it.
Complete the course with practical exercises and scenario-based activities that reinforce learning but build business assets.
Mixed Media Insights
Easy-to-follow video, and audio tutorials and lessons that break down complex topics into plain, practical insights. Each session is designed to provide real-world examples, actionable strategies, and insider knowledge to help you make informed decisions and avoid common pitfalls.
Flexible delivery
The program supports both self-paced learning for individual businesses and hybrid training, for groups.
This makes Start Right adaptable for individuals, Chambers of Commerce, Start-up Hubs, and business associations looking to deliver structured business education.
Community
Small business ownership can be lonely and isolating which is why finding a tribe that understands is so important.
The Start Right program includes the first three months of the Start Right Community where you can share stories, build your tribe and learn lessons.
Frequently Asked Questions
Do I need a registered business to join?
How long will I have access to the course?
You’ll have access to all course content, templates, and downloads for 6 months from your intake date. That gives you plenty of time to work through the program and revisit lessons as your business evolves.
What if I can’t make the Live Launch or Q&A sessions?
No worries — all key sessions are recorded and uploaded into the course platform, so you can catch up whenever it suits you.
What happens after my 3 months of community access?
You can choose to continue your access with a monthly, quarterly, or annual plan — but there’s no obligation. If you prefer to step away after the course, that’s completely fine too.
Is this course tax deductible?
In most cases, yes — especially if you’re starting or running a business. We recommend speaking to your accountant to confirm your situation.
I’m part of a Chamber or business group — can I share this with others?
Can I get a refund
Because Start Right includes access to digital materials and live sessions, we offer a fair and clear refund policy:
If you change your mind before the course begins, you can request a full refund up to 5 days prior to the Live Launch session.
After this point, refunds are no longer available, as materials and community access will have been provided.
If you're unsure whether the program is right for you, please reach out before enrolling — we’re happy to help you make the right decision.
This policy is designed to keep things fair for everyone and protect the value of the course for serious, committed participants.
Chamber of Commerce and business Association
Affiliate Program
Are you part of a Chamber, BEC, or business network?
We offer a $50 referral fee for every participant you refer to the Start Right course.
It’s a simple way to support your local founders while generating a small return for your organisation.
We’ll provide everything you need — including a referral code, ready-to-use promo content, and regular updates.